Twitter, You’re Doing It Right (or wrong)

August 6, 2010

My last post outlined why social media isn’t the right tool for all businesses. I’ve thought more about Amy Mengel’s reasons corporations are failing at social media and tried to apply the “rules” to the companies I’m following on twitter. I was able to categorize the businesses into “the good”, those who are using social […]

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A Little Birdie Told Me…

July 15, 2010

I am, perhaps in part by virtue of being a journalist, not exactly on the bleeding edge of communications technology.  I’m not quite as lame as to have an @aol.com email address but I’m fairly resistant to marcom technology as a whole. Of all the tools and widgets available, I must confess to have resisted […]

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