Curb Appeal for Your Online Real Estate

August 17, 2010

I live with a graphic artist / web designer, so in addition to killer Adobe Photoshop requests produced on demand, I also get to witness the shock of a potential client after they’ve received a quote for website re-design.  I never quite understood why they were unwilling to invest the money to update from the […]


Twitter, You’re Doing It Right (or wrong)

August 6, 2010

My last post outlined why social media isn’t the right tool for all businesses. I’ve thought more about Amy Mengel’s reasons corporations are failing at social media and tried to apply the “rules” to the companies I’m following on twitter. I was able to categorize the businesses into “the good”, those who are using social […]


Social Media Doesn’t Fit Every Business Model

July 27, 2010

Social media is a lot like leggings; they naturally look great on some people, others need to work hard to pull off the trend, and yet another group should steer clear at all costs. A quick Google search for social media and business returns 257,000,000 results, most titles declare social media and business to be […]


A Little Birdie Told Me…

July 15, 2010

I am, perhaps in part by virtue of being a journalist, not exactly on the bleeding edge of communications technology.  I’m not quite as lame as to have an email address but I’m fairly resistant to marcom technology as a whole. Of all the tools and widgets available, I must confess to have resisted […]